Hyping Up Flow Charts

Role: Motion, Compositor

Overview

Microsoft Visio was launching for the web, and I was hired to create a hype video from a set of style frames. Presenters would announce the launch on stage at a major tech conference, so I aimed for a snappy and upbeat approach to keep the audience engaged.

Approach

Flowcharts aren’t made for entertainment, but that was exactly the challenge. I partnered with a visual designer to deconstruct the UI into patterns, and created visual interest through animation. Visio updates weren’t finished when production began, so I used visual metaphors to share features and keep energy high.

Impact

• Delivered a launch video that set the tone for the product launch and created buzz
• Exceeded client expectations, strengthening B2B partnerships for Microsoft and the agency that hired me
• Proved motion design can make technical information engaging